PROPLANET Deliverable D.7.2: Exhaustive market analysis towards circular approaches for enhanced safe and sustainable coatings supporting the planet

This Deliverable is linked to Task 7.1. “Market Analysis and Circular Business Planning” running throughout the PROPLANET project, under the work package related to the “Exploitation, Dissemination, Communication and Social Engagement”. Under this deliverable a comprehensive market analysis was conducted to gain insights into the primary market landscape, examine specific sectors, and analyse competitors, and assess the project's strengths and weaknesses.

This analysis aimed to identify market opportunities and facilitate the successful commercialisation of the project's innovative coatings. To gain a comprehensive understanding of the market landscape, a competitors’ analysis will also be conducted. Furthermore, a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and PESTLE (Political, Economic, Sociocultural, Technological, Legal, and Environmental) analysis were performed to assess the internal and external factors that could impact the project's success. Lastly, a thorough examination of the patent landscape related to coatings will take place under the
upcoming Deliverable D7.3. This analysis aims to identify existing patents, technological advancements, and intellectual property considerations in the field.